When it comes to nurturing relationships and earning people’s trust, blogging is one of the smartest marketing activities in which a real estate agent can invest.
By sharing your knowledge, you build credibility and establish yourself as an expert in the minds of your readers. Publishing and following up on a regular basis keeps you top of mind. Plus, there’s always that added bonus—while you’re focusing on providing high value information to your current clients, other people searching the web are finding your content, too.
Find below 7 blog post ideas that will help you provide useful information to your real estate clients.
Beginner information for first-time homebuyers
Most first-time homebuyers feel overwhelmed in the beginning of the process. They’ll be extremely appreciative of any educational content you provide to them, and there’s a good chance they’ll decide to work with you. Here are some ideas to get you started:
“How To” and DIY tutorials for sellers
There’s a lot to do before selling a home—applying a fresh coat of paint, cleaning the carpets, updating fixtures, packing, and so on. Share tutorials and Do-It-Yourself-style posts to help them get these tasks done. Some examples:
Advice on Financing
Even though it’s not the agent’s job to assist in financing, going the extra mile to help your clients navigate this process is a great way to strengthen your relationship. Write blog posts that will educate them on the process and get them pointed in the right direction:
Checklists, Worksheets, and Other Tools
A checklist or worksheet—one that readers can print out and use—is the epitome of useful content. Check out the examples below, then create your own tool for your clients to use!
Whether your clients are moving across town or from out-of-state, providing fun and interesting blog posts on the local scene is another great way to nurture your relationships. Here are some ideas:
There’s a long stretch in between transactions with a single client, but that doesn’t mean you have to lose touch! Reach out to them every once in a while with blog posts on topics about living in (and loving) the home that you helped them buy. Topics could include:
Answers To Common Questions
Listening is key to building relationships. When you’re talking with your clients and prospects, make note of any questions they ask. A lot of them will likely ask very similar questions, and these are the perfect topics to blog about.